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Visual Merchandising Tips and Tricks to Boost Sales


Visual merchandising can make or break a retail store. According to the National Retail Federation (NRF), there are more than 3.7 million retail businesses in the US, with new stores opening each day. With such steep competition, many new establishments struggle to enter the market. Retail stores can boost their sales and profits, however, through visual merchandising, which is something that we're going to discuss in greater detail below.

Beware of Clutter

One of the biggest mistakes visual merchandisers make when setting up retail displays is cluttering it with too many items. When it comes to visual merchandising, more products isn't always better. Allowing your displays to become cluttered takes away from its primary focus, which is to attract customers' attention and ultimately generate sales.

Use Contrasting Colors

Don't underestimate the importance of using the right colors in your window displays. We've talked about this before on the Full Body Mannequin blog, but it's worth mentioning again that colors can and WILL affect consumers' buying decisions. Red, for instance, denotes a sense of urgency, enticing consumers to take immediate action. Whether you decide to use red in your window displays or not, it's recommended that you use a contrasting color scheme, meaning your displays should consist of two colors on opposite ends of the color wheel. This creates a more visually appealing display that really "pops" to consumers.

Change With The Seasons

If you're struggling to create an effective window display, try using elements that reflect the current or upcoming season. Now that summer is upon us, for instance, there's no better time than now to create beach-themed window displays. You can add several mannequins wearing bathing suits, accessorizing them with beach gear like towels, beach balls, hats, etc. Shoppers can relate to seasonal window displays more so than traditional displays.

Watch the Glass

Glass windows are a magnet for fingerprint smudges, dust, dirt and general debris. Even if your window display initially "looks" clean when you create it, there's a good chance that it will become dirty. When this occurs, it can reduce the effectiveness of your displays by discouraging by discouraging shoppers from checking out the store and its products. So, try to get into the habit of cleaning your display windows at least once a week with an ammonia-based glass cleaner. Doing so will go a long ways in maintaining a clean, attractive store that consumers actually want to shop in.

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