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Tips to Optimize Your Retail Window Displays


Do you own or manage a retail store? If so, you're probably well aware of the importance of using window displays. When shoppers approach your store, one of the first things they will see is the window display. This can either help or hurt your ability to produce sells. A well-designed window will encourage shoppers to enter your store and purchase your products, but a poorly designed window will have the opposite effect by discouraging sales.

Eliminate the Clutter

One of the most common mistakes retailers make when setting up their window displays is trying to fit too many products, props and other items into it. Some retailers believe that squeezing more products into a window will boost their sales, but this isn't always true. On the contrary, it often has a negative effect on sales by creating a cluttered appearance. This is why it's important to maintain a clean, simple and clutter-free window display. Following this rule will go a long ways in producing an effective window display for your retail store.

Keep it Colorful

Another helpful tip to optimize your window displays is to keep it colorful. In other words, avoid using white or neutral colors, opting for bolder, more eye-catching colors instead. The principle behind this tactic is that bold colors capture shoppers' attention, and once they notice the window display, they are more likely to enter the store and purchase the displayed product. It's just that simple. Some of the best colors to use in a window display include red, orange, yellow and purple, all of which are sure to benefit your display.

Follow the 'Rule of Three'

We've talked about this before on the FullBodyMannequin blog, but it's worth mentioning again that the rule of three works well when creating an effective window display. So, what exactly is the rule of three and why should you use it? Basically, it involves setting up window displays with three primary elements, such as three mannequins. Because groups of three are asymmetrical, it triggers an innate response by shoppers, causing them to stop and look. Subsequently, this often results in more sales along with a higher level of engagement.

Observe and Change

A window display isn't something you can create and leave. Once it's set up, you need to monitor how shoppers respond to it, making changes to it when necessary. If shoppers aren't buying the displayed product, try switching the product to something new. But if they are buying the product, keep it up for another week or so.

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