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4 Ways to Boost Sales for Apparel Stores


Do you own and/or manage a retail apparel store? If so, you're probably well aware of the importance of generating sales. If the large majority shoppers leave your store without making a purchase, you're going to have a difficult time staying afloat in this highly competitive industry. The good news is that you can boost sales in apparel stores by following some simple steps. 

Cross-Merchandise with Accessories

An effective way to encourage higher sales is to cross-merchandise your products with relevant accessories. What exactly does this mean? Well, cross-merchandising refers to the act of displaying secondary products that are similar to the primary product. If your store sells men's suits, for instance, perhaps you could also sell loafers, ties and cuff links. Even if shoppers originally came for a suit, they may still purchase one of these other items as well.

Email Coupons and/or Promo Codes

Retailers can also boost sales by offering special coupons and promo codes to shoppers. In order to do so, however, you'll first need to capture shoppers' email addresses. This is done by asking shoppers for their email address when they checkout. Once you've harvested a moderately large number of email addresses, you can send them coupons and/or promo codes. The allure of saving 15-30% on an order is often too good for shoppers to pass up; thus, boosting sales for your retail store.

Create a Window Display

Arguably, one of the most effective ways to boost sales in a retail apparel store is to create an engaging window display. Visual merchandising plays a key role in the success of apparel stores, and there's no better way to convey your products than by presenting them in a window. Assuming you have adequate space, try setting up a couple of mannequins dressed in your store's apparel. You may also want to include various accessories and props to enhance the display so it's more relatable to your target audience.

Beware of Theft

It's not something that most retailers want to think about, but theft does occur, and more frequently than you may realize. According to Fortune, retailers lost $32 billion to shoplifting and employee theft last year, attesting to the need for enhanced security measures. To lower this number and boost their profits, retailers should implement safeguards such as security tags, video surveillance, locked storage rooms, and glass display cases for small, high-dollar products.

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