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4 Rules Every Fashion Merchandiser Should Follow


Fashion merchandising is more than just a fly-by-night job. It's an involving career that requires equal parts eye for design, knowledge of the retail environment, and a general understanding of human psychology and what triggers someone to purchase a product.

Group In Threes

Why should you group products in threes? The human brain responds with a higher level of engagement when viewing triplets as opposed to single or doubles. This is because triplets are asymmetrical; therefore, they naturally grab shoppers' attention, causing them to stop and look at (and hopefully purchase) the products being displayed. When a shopper views just one or two items, on the other hand, he or she is more likely to pass them because of how the brain works.

Illuminate Product Displays

You can spend countless hours creating the most extravagant product display, bu it's not going to doing any good unless shoppers can easily see it. When setting up new product displays, make sure they are placed in a well-lit area. If there's minimal lighting, you'll need to either move the display to another part of the store or install additional lighting. Track lighting works particularly well when used in conjunction with product displays, as you can adjust the direction of the light to focus directly on your product.

Group Together Similar Products

Arguably, one of the most important tips for fashion merchandisers is to group similar products together. If you are setting up a mannequin to display a new dress, for instance, try incorporating a handbag, jewelry and other fashion accessories. If a shopper decides to purchase the dress, they may also purchase the accessories after seeing them on display.

Change It Up

Shoppers grow tired of seeing the same product displays time after time, and as such, they tend to lose their effectiveness. That "perfect" mannequin display that you created a month ago will eventually lose its luster, at which point the store will generate fewer sales as a result. To prevent this from happening, you should get into the habit of changing your displays on a regular basis. This doesn't necessarily mean that you should use a new store display every week, but you should change them at least once every other month. Doing so will keep your store "fresh," while encouraging shoppers to purchase the products being displayed.

These are just a few rules fashion merchandisers should follow.

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