Real Time Analytics
  Loading... Please wait...





Blog

Target to Introduce Plus-Sized Mannequins

Posted

The global retailing giant Target has announced plans to introduce plus-sized mannequins in one of its stores.

According to Stuart Machin, Target's managing director, the company's Melbourne, Australia store will be the first to receive a shipment of real-sized mannequins at size 16. This is in stark contrast to the large majority of mannequins used in retail stores, which often feature an abnormally slim size of just 8. So, what's driving Target to change its long-standing practice of using thin and slim mannequins?

Simply put, the reason for Target's decision to use plus-sized mannequins is because they are more realistic. The average waist size of Target's customers is reportedly 14, so it only makes sense for the retailer to use bigger mannequins. Opting to use mannequins that align with Target's core demographic should encourage more sales, which of course is the driving factor behind its decision.

"The average customer is a size 14, so it’s baffling that the Australian retail industry still uses a standard size 8 mannequin when we are merchandising product. We want to change the way Australian retailers represent women, and we hope that these mannequins will help to start a new conversation in the fashion industry, and trigger some change," said Target managing director Stuart Machin in an interview with HLNTV.

Another benefit of using plus-sized mannequins is the ability to display plus-sized clothing and apparel more effectively. Sure, standard mannequins can be used for this purpose, but they lack the visual appeal of their plus-sized counterpart. If you are going to display a plus-sized shirt, dress or some other garment, it's recommended that you use a mannequin of the appropriate size, which is where plus-sized mannequins come into play. Featuring realistic plus-sized measurements,

This comes at a time when many retailers have come under fire for using unrealistically slim mannequins. Customers have issued complaints against more than a dozen different retailers, claiming they their use of undersized mannequins has a negative impact on the self-esteem and confidence of its customers. When a customer sees a thin mannequin, he or she may assume that size is the normal. But switching to plus-size mannequins may correct this issue by revealing the true size of the general population.

It's unknown whether or not Target will roll out plus-sized mannequins to its other stores, or if it will be restricted to the Melbourne, Australia store.

Top 5 Techniques to Improve the Retail Shopping Experience

Greet CustomersThe shopping experience begins when the customer first steps foot into the store. This is why it's critical that a salesperson or store employee greets customers with a friendly "Hello, welcome to [insert store name here]. Let me know if there's anything I can assist you with."Hassle-Free ReturnsWhat type of return policy does your [...]

Read More »


Fun Facts About Mannequins

Mannequin Means 'An Artist's Jointed Model'According to Wikipedia, the word "mannequin" is derived from the French language meaning ""an artist's jointed model." Before it was added to the French language, however, it came from the Flemish word "manneken," which means "little man, figurine." Of course, when people today use the word, they are usually describing [...]

Read More »


4 Ways to Boost Sales for Apparel Stores

Do you own and/or manage a retail apparel store? If so, you're probably well aware of the importance of generating sales. If the large majority shoppers leave your store without making a purchase, you're going to have a difficult time staying afloat in this highly competitive industry. The good news is that you can boost [...]

Read More »


Tips to Optimize Your Retail Window Displays

Do you own or manage a retail store? If so, you're probably well aware of the importance of using window displays. When shoppers approach your store, one of the first things they will see is the window display. This can either help or hurt your ability to produce sells. A well-designed window will encourage shoppers [...]

Read More »


How to Choose the Perfect Mannequin for Your Store

PostureWhat type of posture are you looking for in a mannequin? Some mannequins come with a "fixed" posture, such as standing upright with their hands resting by their sides, while others have adjustable posture with bendable knees and elbows. There's really no single best type of posture for a mannequin, as different stores have different [...]

Read More »


Visual Merchandising Tips and Tricks to Boost Sales

Visual merchandising can make or break a retail store. According to the National Retail Federation (NRF), there are more than 3.7 million retail businesses in the US, with new stores opening each day. With such steep competition, many new establishments struggle to enter the market. Retail stores can boost their sales and profits, however, through [...]

Read More »


4 Easy Ways to Improve Your Window Displays

Does your store's window display lack any real sense of creativity and aesthetics? Conventional wisdom should lead you to believe that window display isn't going to have much of an effect on consumers' buying decision unless it captures their attention. Most shoppers will walk right by it without taking notice, negating all of the hard [...]

Read More »


How Many Mannequins Should I Use in a Window Display?

This is a question many retail store owners and visual merchandisers ask. There's only so much space available in a typical window display, which is why it's important to use it in the most efficient, effective manner possible. Tossing up half a dozen mannequins with no real sense of strategy is a sure-fire recipe for [...]

Read More »


Essential Window Dressing Items

The right items can make a world of difference in a window dresser's ability to create an effective window display. Sure, you might be able throw together a generic display using nothing more than a couple of mannequins, but simple displays such as this tend to die off quickly, at which point they'll have little-to-no [...]

Read More »




Sign up to our newsletter